The Vietnamese tea industry has just celebrated a historic milestone: for the first time, Vietnamese tea has been exported directly to the European market, one of the most demanding and demanding regions in the world. This is the result of many years of tireless efforts by the tea-making community, in which Tri Viet is proud to be the pioneer.
Europe – A demanding but potential market
Europe – A demanding but potential market
For many years, Vietnamese tea has been exported mainly in raw form or through intermediaries. This has limited added value and has not reflected the true quality and essence of Vietnamese tea. The European market, with its strict standards on food safety, organic certification, traceability and legality, has always been a “difficult problem” for Vietnamese tea businesses.
This direct export to Europe is proof that Vietnam has the capacity to overcome such strict barriers. More importantly, it affirms that Vietnamese tea is not just a raw agricultural product, but has entered the high-end playing field, where quality and brand values are put first. Tri Viet creates value, wins trust
To achieve this, Tri Viet has pursued a long-term strategy:
- Developing raw material areas that meet international standards: Not only ensuring stable output, but also strictly adhering to clean, organic and safe farming standards.
- Applying deep processing: Oolong tea, Green Tea, Black Tea, and creative herbal products are developed with modern technology combined with traditional artisan experience.
- International certification: Tri Viet invests in a quality management system, meeting HACCP, ISO and especially EU Organic certifications – a prerequisite to penetrate Europe.
- Mastering international law and logistics: Not only understanding product requirements, Tri Viet also proactively builds a transparent export process, meeting all legal procedures to bring products to partners quickly and safely.
- Quote:
“Direct export to Europe has been a long-standing dream of tea makers. This is not only an economic contract, but also an affirmation: Vietnamese tea can be on par with the world’s leading tea countries. We believe that when a cup of Vietnamese tea is placed on the European tea table, it will carry the soul, culture and aspirations of the nation.”
Meaning and expansion opportunities
This event is not only a personal achievement of Tri Viet, but also opens up great opportunities for the entire Vietnamese tea industry:
- Increasing export value: From only selling low-priced raw materials, Vietnamese tea can now penetrate the high-end segment, with a value many times higher.
- Attracting investment in raw material areas: When the international market is interested, more investments in clean, sustainable agriculture and deep processing technology will flow in.
- Enhancing the national brand: Vietnamese tea has the opportunity to become a representative product of Vietnamese culture on the international banquet table, just like Japan has Matcha or China has Long Tinh.
- Shaping new consumer trends: Consumers are increasingly looking for natural, safe and culturally valuable products. This is the strength for Tri Viet to expand into herbal teas, flavored teas and other creative products.
After the turning point of direct export, Tri Viet determined the next mission is to “bring the market back to the raw material area”. This means that instead of just bringing tea to the world, Tri Viet wants to turn tea growing areas in Vietnam into a destination for international investors, distributors and tea lovers.
That way, the value of the product is not only in each cup of exported tea, but also spreads to the farmers, artisans and local communities – those who preserve the soul of Vietnamese tea.
The first direct export of Vietnamese tea to Europe is a historic milestone. This is the beginning of a new journey, where Tri Viet and the tea-making community affirm Vietnam’s position on the world tea map.
Tri Viet commits to continue to strive to develop products that meet international standards, preserve cultural identity and constantly innovate, so that every cup of Vietnamese tea reaching friends around the world is a source of pride for the country.
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